Saturday, January 30, 2016

Outline

1.0 Introduction

Classification of general insurance industry in Malaysia
- Development of market place, marketing and distribution system in general insurance
- Economic system of market place, marketing and distribution system in general insurance

2.0 Market Place

- Market structure and market share of insurance products
- The major player, comparing foreign and local insurer
- How detariffication affects the market place of general insurance in future

3.0 Marketing

- Direct and indirect marketing
- Economical, political and social factor affecting the marketing system
- Marketing challenges with technological advances

4.0 Distribution channels
    
- Agency force, Broker and Banca partner (Bancassurance)
- Factors determine the strategy of distribution system
- Future development and opportunities in distribution of general insurance

5.0 Conclusion

- The outlook of Malaysian General Insurance in 2016 concerning with market place, marketing and distribution system in general insurance
- Constraints and Opportunities in overall


Note: The outline will be updated from time to time to provide a more comprehensive coverage.

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